Quick fucked up story:
I just installed the game, I'm going to zip through it solo.
I accidently unchecked the "Create start menu icons." I realized this by the end, but figured hey, no problem, I'll just shortcut the executable out of the ss2 folder.
Except it didn't create the executable at all.
I reinstalled the game over the install, made sure 'create start menu icons' was checked... and only then did the game install the game executable.
What the ever loving fuck.