Of course, they tweet back emojis to silence the trolls, but for some reason this is setting off bells for me.
This feels like it's playing out exactly as Adidas intended. Like this was choreographed to elicit the response it did, get MSM attention, and then Adidas could respond with emojis, which really isn't super strong support in the grand scheme of things.
My point is I think Adidas did this with the intention of getting free PR when the trolls they baited responded. Brilliant.
“Activism is a way for useless people to feel important, even if the consequences of their activism are counterproductive for those they claim to be helping and damaging to the fabric of society as a whole.” - Dr Thomas Sowell
They aren't in business to be SJWs, they are in business to make money. If.they are pushing buttons, that's what they assumed would make them more money.
"Be bold, and mighty forces will come to your aid."