Interesting marketing

Mostly PC, but console and mobile too
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Leisher
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Post by Leisher »

EA is releasing a comic series to get people interested in a game they have slated for release in the fall. It's a 6 issue series, which would put the final issue out in August.

The game is apparently a survival horror game, so I'm betting this sets up the details of what happened before your space marine or whatever gets dropped into the thick of things.

I'm not a EA fan, but I think this is a pretty good idea. It's a good way to get some buzz for a new series rather than depending on just ads.
"Happy slaves are the worst enemies of freedom." - Marie Von Ebner
"It was always the women, and above all the young ones, who were the most bigoted adherents of the Party, the swallowers of slogans, the amateur spies..." - Orwell
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