I know we've talked about this here before, but this is a pretty good cartoon describing what it is and why it's important for people to understand it.
Linky
The Backfire Effect
The Backfire Effect
"Happy slaves are the worst enemies of freedom." - Marie Von Ebner
"It was always the women, and above all the young ones, who were the most bigoted adherents of the Party, the swallowers of slogans, the amateur spies..." - Orwell
"It was always the women, and above all the young ones, who were the most bigoted adherents of the Party, the swallowers of slogans, the amateur spies..." - Orwell
The Backfire Effect
read the first 6 panels.
Then the last panel.
Was anything actually said?
Then the last panel.
Was anything actually said?
"Be bold, and mighty forces will come to your aid."
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The Backfire Effect
I couldn't make it that far
The Backfire Effect
tldr: People react to information that challenges their beliefs like they do physical threats. Be aware of that, and seek to understand.
It's not me, it's someone else.
The Backfire Effect
Actually, it's a scientifically proven response by your brain to protect it. That's the point of the extremely easy read with pictures instead of a wall of text.

"Happy slaves are the worst enemies of freedom." - Marie Von Ebner
"It was always the women, and above all the young ones, who were the most bigoted adherents of the Party, the swallowers of slogans, the amateur spies..." - Orwell
"It was always the women, and above all the young ones, who were the most bigoted adherents of the Party, the swallowers of slogans, the amateur spies..." - Orwell
The Backfire Effect
the 50 panels could have been, like, three easily read sentences.
Nobody except a fucktard is "threatened" by new information, unless they're in an actual life-or-death situation, for some reason.
Nobody except a fucktard is "threatened" by new information, unless they're in an actual life-or-death situation, for some reason.
"Be bold, and mighty forces will come to your aid."
The Backfire Effect
Tell that to science.
"Happy slaves are the worst enemies of freedom." - Marie Von Ebner
"It was always the women, and above all the young ones, who were the most bigoted adherents of the Party, the swallowers of slogans, the amateur spies..." - Orwell
"It was always the women, and above all the young ones, who were the most bigoted adherents of the Party, the swallowers of slogans, the amateur spies..." - Orwell
The Backfire Effect
Science left out the "fucktards" part for political correctness.
I think 90% of all people are fucktards.
"Be bold, and mighty forces will come to your aid."