While the Cybertruck isn't going to go into the history books as a success, IF the Bloomberg article really makes such a claim, then they're showing their bias or completely lack of appropriate research.
Short answer:
Based on the most recent, sourced sales data, the Tesla Cybertruck has sold more units than several other electric pickup models, but not more than the Ford F‑150 Lightning. The Cybertruck’s sales place it above GM’s Silverado EV, GMC’s Hummer EV, GMC Sierra EV, and Rivian R1T, but below Ford’s Lightning, which remains the segment leader.
Where Cybertruck ranks in U.S. electric pickup sales (2025 data)
The most complete comparative dataset comes from Cox Automotive, GoodCarBadCar, and EV Stories. Here’s how Cybertruck stacks up:
Models Cybertruck outsold in 2025
Chevrolet Silverado EV — 11,275 units
GMC Hummer EV — 15,788 units (pickup + SUV combined)
GMC Sierra EV — 7,996 units
Rivian R1T — 7,416 units
Cybertruck 2025 U.S. sales: 20,237 units
This puts Cybertruck firmly in second place among electric pickups by volume.