I understand both sides, and in this case any smart zoo could probably make some money off their popularity due to this story and take care of the bears at the same time. Win-win.
“Activism is a way for useless people to feel important, even if the consequences of their activism are counterproductive for those they claim to be helping and damaging to the fabric of society as a whole.” - Dr Thomas Sowell
Zoos should be almost exclusively for things like this.
Diogenes of Sinope: "It is not that I am mad, it is only that my head is different from yours."
Arnold Judas Rimmer, BSC, SSC: "Better dead than smeg."