TED Talks
Posted: Wed Apr 11, 2018 9:11 am
VR pioneer says FB and Google need to stop being free for everyone.
"We made a very particular mistake in the 90s when early digital culture had this lefty, socialist mission, which meant that everything on the internet must be available for free," he added.
That decision led directly to the advertising model that allows Google and Facebook to flourish, he explained.
"In the beginning it was cute but as computers became more efficient and algorithms got better, it can no longer be called advertising any more - it has turned into behaviour modification."