It's been discussed elsewhere, some of us like it, and for some of us (me) it's like fingers on a chalkboard.
This study says if you have high anxiety and are neurotic, you're more likely to enjoy it. This makes perfect sense to me.
https://www.eurekalert.org/news-releases/941303
ASMR
ASMR
"Be bold, and mighty forces will come to your aid."