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Advertising backfires

Posted: Tue Feb 05, 2019 3:15 pm
by Leisher
Has anyone been watching Miller's response to Bud Light's Super Bowl ads? I've seen a lot of it on Twitter.

Miller is explaining why corn syrup gets used, how it doesn't end up in the beer, that many taste tests have their beer ranked over Bud Light, how they have half the calories as Bud Light, and thanking Bud Light for mentioning them two times in Super Bowl ads. It's the first time Miller Light has been on an ad during the Super Bowl in 20 years.

I've got to think Bud Light might be firing some people after this year.

Plus why would you have the Mountain crush your brand's "knight" and then have the dragon roast your brand's spokespeople for the past few months. I thought that was really odd. Was that a Bud Light commercial or GoT commercial?

Advertising backfires

Posted: Tue Feb 05, 2019 3:47 pm
by TheCatt
Leisher wrote: Plus why would you have the Mountain crush your brand's "knight" and then have the dragon roast your brand's spokespeople for the past few months. I thought that was really odd. Was that a Bud Light commercial or GoT commercial?
It was a GoT commercial more than anything. Honestly, I thought it was the best commercial of the... (wait for it) knight.

Also, people think "corn syrup" bad. So I think the jury's still out there. Haven't seen Miller's response at all.

Advertising backfires

Posted: Tue Feb 05, 2019 4:24 pm
by Leisher
TheCatt wrote: Haven't seen Miller's response at all.
Check their Twitter.

Advertising backfires

Posted: Tue Feb 05, 2019 4:42 pm
by TheCatt
Leisher wrote:
TheCatt wrote: Haven't seen Miller's response at all.
Check their Twitter.
Hmm. I follow like 13 people on twitter. I like it curated.

Advertising backfires

Posted: Tue Feb 05, 2019 5:54 pm
by Leisher
I don't follow them. It's been showing up multiple times daily as "Promoted" content.

Advertising backfires

Posted: Tue Feb 05, 2019 6:05 pm
by TheCatt
Leisher wrote: I don't follow them. It's been showing up multiple times daily as "Promoted" content.
All my promoted stuff is AWS and technical. I follow 7 people + 6 technology accounts.

Advertising backfires

Posted: Tue Feb 05, 2019 7:38 pm
by Leisher
I used to get more political stuff, but I dropped every celeb who goes on and on about politics. Now I follow tech stuff, sports teams, and a couple of personalities that do humor, news, sports without politics. Oh, and a couple of gaming news feeds.

I'm guessing beer comes from the sports.

Advertising backfires

Posted: Tue Feb 05, 2019 9:21 pm
by Leisher
Image

Advertising backfires

Posted: Tue Feb 05, 2019 9:30 pm
by TheCatt
Ohhhh, right, I remember reading about Bud Light using rice a long time ago.

Article about all of this

Advertising backfires

Posted: Tue Feb 05, 2019 10:04 pm
by Leisher
Advertising people are going to get fired.

Advertising backfires

Posted: Wed Feb 06, 2019 7:20 am
by Vince
They should have just rerun the 9/11 tribute commercial.

Advertising backfires

Posted: Wed Feb 06, 2019 8:10 am
by TheCatt
Leisher wrote: Advertising people are going to get fired.
No one trusts the NCGA.

Advertising backfires

Posted: Fri Feb 08, 2019 10:36 am
by Leisher

Advertising backfires

Posted: Fri Feb 08, 2019 10:41 am
by TheCatt

Advertising backfires

Posted: Sun Feb 10, 2019 11:22 pm
by Leisher
Coors Light joins in the Bud bashing.