I'm not even going to attempt at commenting on this right now. I think the future of TV or TV-like entertainment is a potential "wild west".
“Activism is a way for useless people to feel important, even if the consequences of their activism are counterproductive for those they claim to be helping and damaging to the fabric of society as a whole.” - Dr Thomas Sowell
I have an Apple TV (the older style) and I love it. But only because I hacked it to put on XBMC and Boxee. I've never used it the way it's meant to be used.
Hopefully these new Apple TVs can be rooted, too.
"ATTENTION: Customers browsing porn must hold magazines with both hands at all times!"