Comments at startrek.com are not kind.
All shows and franchises are created with the intent of telling a story, and are then used to turn a profit. That's how the business works and we all accept it.
However, this just reeks of exploitation. It's not a coincidence that this new Star Trek show is launching alongside their streaming service. It's the only franchise they hold the rights to with an audience that would pay to see new episodes. Nobody's going to pay their ridiculously high monthly fee to watch CSI: Nursing Home or Survivor: South Central or any of their terrible, formulaic comedies.
So they had a meeting and decided to launch a new Trek show to get subscribers. Fine. That's business. However, this doesn't seem to have any love put into it. It's almost devoid of anything fans want. The ship design is from Phase II (whatever that is) and everyone hates it. It's set in a timeline that will prevent cameos that everyone wants to see. The CGI seems either rushed or like it had zero budget. As someone in the comments I linked points out, having the ship hiding in a dark hole in an asteroid with ominous music playing doesn't convey the brightness and hope the series is based upon. I'd point out that it also doesn't seem to match the "Discovery" in the title.
In other news,
the series won't be episodic like the previous series. Instead it'll have one long story line like The Walking Dead, Preacher, etc.
That seems to play into one theory I saw about this ship possibly being a result of the Kitamir Accords. Half Federation, half Klingon.
“Every record been destroyed or falsified, books rewritten, pictures repainted, statues, street building renamed, every date altered. The process is continuing day by day. History stops. Nothing exists except endless present in which the Party is right.”