Anyway, AB Inbev slammed microbrews for making silly things like "Pumpkin Peach Ale" in the last Superbowl, not realizing that they'd just purchased a very popular brewery that made a Pumpkin Peach ale. Stupids.
Microbrews are hitting back:
Near its climax, the clip's title cards took a dig at craft beer snobs: "Let them sip their pumpkin peach ale. We'll be brewing some golden suds."
Before the Super Bowl, few breweries had ever thought to make pumpkin peach ale. (Though, ironically, one of the only ones to do so is Washington State's Elysian, which is now owned by Anheuser-Busch.) But the ad has made it into a hot commodity. Bell's, along with several other microbreweries around the country, was inspired enough to make limited runs of exactly such a beer in response. Smokehouse Brewing Co in Columbus, Ohio, released one called "Fussy Sipper Pumpkin Peach Ale," while Griffin Claw Brewing Company in Birmingham, Michigan, called theirs "Beechwood-Aged Pumpkin Peach Ale."