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Bruning has fought Obamacare with the fanaticism of a zealot, arguing in a legal challenge that the law tramped upon states’ rights. As attorney general of Oklahoma, Pruitt has led the next major challenge to the act, insisting that the federal government must respect states’ decisions not to set up their own exchanges and to deny their citizens cheap access to good insurance. Both men believe their states have a right to control their own health insurance systems.

But when another state decides to experiment with a new drug policy, Bruning and Pruitt’s support for state sovereignty dries up. They are arguing that Congress’s prohibition against marijuana should force every state to prohibit it as well.

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These attorneys general aren’t opposed to all intoxicants. Their position on marijuana might have something to do with the fact that both Bruning and Pruitt have received significant campaign contributions from alcohol industries.

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But because legalization remains illegal on the federal level, most major banks are reluctant to handle the money marijuana dispensaries bring in and businesses are unable to use credit or debit cards.

The manager of 3D Cannabis Centre says being robbed is his biggest fear and he worries about it daily.

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The state estimates it will bring in about $50 million in taxes after the first year of legal marijuana sales. Some of the money will go to schools. But because the pot money will put Colorado over that Tax Payer Bill of Rights threshold, the governor’s office is now predicting refunds could be up to $30.5 million — around $7.63 per adult in Colorado

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But some state Republicans and Democrats are balking at the idea of returning pot tax revenue, and are crossing party lines to work out a plan to keep the revenue, according to the AP. It would likely take voters to decide by casting ballots on the issue to exempt marijuana taxes from the Tax Payer Bill of Rights.

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Twelve sheriffs from three states said in a lawsuit filed Thursday that Colorado's law legalizing marijuana for recreational use creates a "crisis of conscience" by forcing them to uphold state law when their oath of office also includes a promise to uphold the federal Constitution.

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Marijuana is still illegal under federal law, and that creates problems even in states where it's legal. For instance, marijuana businesses face challenges with banking. Financial institutions, which are regulated by the federal government, tend to shun dispensaries.

There are also issues with advertising. Neos, a vaporizer company, got its TV ad blocked in Colorado because the federal government regulates the airwaves.

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The byzantine and conflicting regulations illustrated by the disparate treatment of the two cannabis-themed ads merely underscores the necessity of educational events like the OMMBC; yet if the groundbreaking ad airing tonight portends a growing acceptance of mainstream media to endorse the option which is safer than alcohol (which, after all, network television has rarely hesitated to endorse)