Forum: Internet Links
Topic: Adidas
started by: Leisher

Posted by Leisher on Feb. 18 2016,07:02
< Creates ad featuring same sex couple, faces backlash, and responds. >

Of course, they tweet back emojis to silence the trolls, but for some reason this is setting off bells for me.

This feels like it's playing out exactly as Adidas intended. Like this was choreographed to elicit the response it did, get MSM attention, and then Adidas could respond with emojis, which really isn't super strong support in the grand scheme of things.

My point is I think Adidas did this with the intention of getting free PR when the trolls they baited responded. Brilliant.

Posted by GORDON on Feb. 18 2016,08:11
They aren't in business to be SJWs, they are in business to make money.  If.they are pushing buttons, that's what they assumed would make them more money.
Posted by TheCatt on Feb. 18 2016,09:01
I honestly wouldn't have known it was a same sex couple unless told.  Maybe I just know too many triathletes who shave their legs (female and male)
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