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57% Boomburbs
We're affluent young families who have traded up to new housing in the suburbs of growing metro areas.. Bigger houses with mortgages are our compromises for longer commutes. With an eye to the future, we're consulting with financial planners to ensure security. Style matters in décor and fashion; we're furnishing our new homes and are already contracting for remodeling projects. Late model, imported SUVs, luxury cars, or minivans are in our driveways. Even though we're adept at using our devices, we lament the loss of personal time because of being connected so frequently. Physical fitness is a priority; we work out on our home equipment or at the gym. We hike, bike, swim, golf, visit theme parks or water parks, and support charities.

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Metro Fusion: We're young, highly mobile, and live in culturally diverse neighborhoods.  Many of us are couples with children or are single parents.  Some of us don't speak English fluently, but most of us have moved recently.  most of us rent apartments in mid-sized buildings.  In spite of our income and language challenges, we work hard and aspire for better professional and social lives.

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